As the CMO of Your Firm, You Interact with the Other

question 132

Multiple Choice

As the CMO of your firm, you interact with the other business disciplines on a daily basis. One of your goals this year is to get the other departments to "think customer" and work together to satisfy customer needs. Your two tasks then are to

• A) ignore the other departments and concentrate on internal and external marketing to the consumer; convince the CEO that your positions are in the best interest of the firm.
• B) convince the other departments that your "customer knowledge" best serves their interests and that they should follow the lead of the marketing department.
• C) increase internal marketing efforts and decrease external marketing efforts until the other departments come around to your view point.
• D) resist changing your way of working to fulfill other department's expectations and refuse to tolerate varying viewpoints on company problems and goals.
• E) coordinate the company's internal marketing activities and coordinate marketing with other company functions that serve the customer.

---

Definitions:

Mental Health

A state of well-being in which an individual realizes their own abilities, can cope with the normal stresses of life, can work productively, and is able to make contributions to their community.

Presenteeism

The act of attending work while not fully functioning due to illness or other medical conditions, potentially leading to reduced productivity.

Optimal Levels

Refers to the most favorable or ideal conditions or amounts for achieving specific goals or outcomes.

Burnout

A condition of mental, emotional, and sometimes physical exhaustion that results from substantial and prolonged stress.