The Web Offers the Advantage of "Contextual Placements

question 73

Multiple Choice

The Web offers the advantage of "contextual placements." Marketers can buy ads from sites that are related to their offerings. An example of a "contextual placement" ad would be

• A) Johnson and Johnson ads that appear when a consumer types in the term "baby".
• B) ads for expensive yachts when the term "bankruptcy" is typed.
• C) Johnson and Johnson ads that appear on a new car dealer's Web site.
• D) an ad for new cars when the user logs on to a Web site.
• E) new car ads that appear when the user types in the term "baby".

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Definitions:

Gross Margin

The difference between sales revenue and the cost of goods sold, indicating the profitability of products sold before other expenses.

Operating Expenses

Costs associated with the day-to-day functions of a business, excluding cost of goods sold.

Machine-Hours

A measure of production time used, indicating the number of hours machines are operated in the manufacturing process.

Maintenance Costs

Expenses associated with the routine care and preservation of assets to keep them in operational condition.