In the World of the Internet, the Hot Growth Area

question 23

Multiple Choice

In the world of the Internet, the hot growth area in interactive marketing is paid search. Search terms are a proxy for the consumer's product or consumption interests and . These ads are called

• A) pop-up ads.
• B) content advertising.
• C) pay-per-click ads.
• D) interstitials.
• E) microsites.

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Definitions:

Partnership's Assets

The resources owned by a partnership that are used in its business operations.

General Partners

Individuals or entities who manage the business and are personally liable for the partnership's debts.

Limited Partners

Investors in a partnership who are not involved in the daily operations of the business and whose liability is restricted to the amount of their investment.

Co-owners

Individuals or entities that hold ownership rights together in a property or asset, sharing the benefits as well as responsibilities.