Direct Mail Continues to Grow in Popularity

question 5

Essay

Direct mail continues to grow in popularity. Moosehead Breweries has recently developed a direct mail component to their communications strategy to further engage its customers. What makes this marketing communications tool so attractive to Moosehead, as well as other marketers?

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Definitions:

ESP Phenomenon

Extra-sensory perception; claimed perception of information not gained through the known human senses and not deducible from previous experience.

Scientific Testing

A methodological process of experimenting and observation to acquire new knowledge, validate theories, or test hypotheses under controlled conditions.

Principle Of Proximity

A principle in gestalt psychology that individuals perceive objects close to each other as forming a group.

Gestalt Psychologists

Psychologists who emphasize the human mind and behavior as wholes rather than the sum of individual components.