Direct-Mail Prospects Can Be Identified on the Basis of Such

question 132

Multiple Choice

Direct-mail prospects can be identified on the basis of such variables as age, sex, income, education and

• A) response to mail-order catalogs.
• B) previous mail-order purchases.
• C) telemarketing response.
• D) banking practices.
• E) previous purchases.

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Definitions:

Tabular List

A systematic arrangement of data in rows and columns, typically used for easier reference and analysis.

Excludes

Indicates items or conditions that are not covered or included in a particular group or list.

ICD-9

International Classification of Diseases, 9th Revision, a system used for coding and classifying mortality data from death certificates.

NEC

Short for Necrotizing Enterocolitis, a serious gastrointestinal disease affecting mostly premature infants, involving inflammation and tissue death in the intestines.