You Have Identified Those Customers Who Have Purchased "Any" Product

question 116

Multiple Choice

You have identified those customers who have purchased "any" product from your firm within the last six months. Additionally, you have identified those customers who have spent at least "$100" and those customers who purchase something from your firm three to six times a year. What formula are you using to select customers for your mailing?

• A) product, offer, distribution
• B) recency, frequency, monetary amount
• C) distribution, dollar amount, frequency
• D) recent, often, dollar
• E) key customer, minimum amount, frequency

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Definitions:

Migrants

Individuals who move from one region or country to another, often for reasons such as employment, better living conditions, or to escape conflict.

Human Resource Information System (HRIS)

A software or online solution used to manage employee data, payroll, recruitment, and other human resource functions.

Workforce Planning

The process of analyzing an organization's future workforce needs and determining the necessary actions to meet those needs.

Company Intranet

A private network accessible only to an organization's staff, often used to share information, operational systems, or computing services within the organization.