Suppose Only 2 Percent of the Prospects of a Direct-Mail

question 24

Multiple Choice

Suppose only 2 percent of the prospects of a direct-mail campaign for Samsonite results in an order. Since direct mail has higher readership, many more than 2 percent became ________ Samsonite and their luggage.

• A) aware of
• B) converts to
• C) purchasers of
• D) loyal to
• E) committed to

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Definitions:

Polluting Sites

Polluting sites are locations or areas where harmful or toxic substances have been released into the environment, causing pollution and potentially hazardous conditions for people and wildlife.

Wealth

An abundance of valuable resources or material possessions; often considered a measure of an individual or group's economic strength.

Native Americans

Indigenous peoples of the United States, including diverse tribal groups with their own distinct cultures, languages, and histories.

Residential Segregation

The physical separation of two or more groups into different neighborhoods, often based on race, ethnicity, or socio-economic status, which impacts access to resources and quality of life.