When a Relationship Management Program Is Properly Implemented, the Organization

question 2

Multiple Choice

When a relationship management program is properly implemented, the organization will begin to focus as much on managing its customers as on managing its

• A) brands.
• B) personnel.
• C) finances.
• D) markets.
• E) products.

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Definitions:

Exposure Therapy

A psychological treatment that involves confronting fears and anxieties by gradual, controlled exposure to the objects, activities, or situations that cause them.

Systematic Desensitization

A behavioral therapy technique used to help individuals overcome phobias and anxiety disorders by gradually exposing them to the anxiety source while teaching them relaxation techniques.

Aversive Conditioning

is a form of behavioral training where a negative stimulus is paired with an undesirable behavior in order to reduce or eliminate that behavior.

Therapeutic Setting

An environment designed to facilitate healing and therapy, often characterized by safety, privacy, and comfort.