An Important Guideline to Be Followed in Conducting an E-Mail

question 89

Multiple Choice

An important guideline to be followed in conducting an e-mail campaign (to do it right) is to

• A) update your e-mail lists once or twice a year.
• B) offer something the customer could not get via direct mail.
• C) make the consumer the same offering as in your direct-mail campaign.
• D) personalize the e-mail with the subscribers first and last name.
• E) make it difficult for the consumer to "unsubscribe" from your list.

---

Definitions:

Over-The-Counter

Refers to medicines and products available without a prescription, accessible directly from stores.

Geriatric Depression Scale

A screening tool specifically designed to identify depression in elderly populations through a questionnaire format.

Moderate-To-Severe Pain

A level of pain intensity that significantly impacts an individual's daily activities and requires professional management.

Alcohol Addiction

A chronic disease characterized by uncontrolled drinking and a preoccupation with alcohol despite adverse consequences.