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Products don't have to be outrageous or edge to generate buzz.
Q14: Many companies now focus on _ rather
Q33: Consumer preferences for alternative product concepts can
Q36: An example of a cause related marketing
Q80: Environment Canada has initiated several social marketing
Q81: The hierarchy-of-effects model contains awareness, knowledge, liking,
Q89: In introducing a new natural energy drink
Q123: _ involve(s) a variety of programs designed
Q125: The use of a domestic-based export department
Q131: General Motors has invested billions of dollars
Q140: Liz Brown, on average, puts in 10-hour