An Example of a Cause Related Marketing Program Defined as Marketing

question 36

Multiple Choice

An example of a cause related marketing program defined as marketing that links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions, would be

• A) Tesco's "Tesco for Schools and Clubs" program which dovetails well with its overall corporate brand positioning of "Every Little Bit Helps."
• B) use of the corporate offices to help under-privileged children learn about business operations.
• C) an individual's cash donation to the Canadian Red Cross.
• D) asking employees to donate time to their favourite charity.
• E) conducting a blood drive on the corporate campus.

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a specified time period.

Marginal Revenue

The additional revenue that a firm generates from selling one more unit of a good or service.

Average Total Cost

The total cost to produce a given quantity of output divided by the number of units produced, representing the per-unit cost of production.

Marginal Cost

The increase or decrease in the total cost that arises from producing one additional unit of a good or service.