The Innovation Diffusion Process Has Been Defined by Rogers as "The

question 141

Multiple Choice

The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process is the ________ steps through which an individual passes from first hearing about an innovation to final adoption.

• A) mental
• B) evaluation
• C) critical path
• D) management
• E) physical

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Definitions:

Fast Talkers

Individuals who speak at a rapid pace, often in an attempt to persuade or overwhelm others without giving them time to think critically.

Peripheral Route

A mode of persuasion in which an individual is influenced by superficial cues or aspects rather than the central, argumentative content of a message.

Central Route

A persuasive communication strategy that focuses on logical arguments and high-quality information to influence beliefs, attitudes, and behaviors.

Automatic Processing

Cognitive processes that occur without conscious thought or effort, often enabling quick responses or decisions based on learned information.