A Creative Brief Is an Elaboration of the Positioning Statement

question 119

Multiple Choice

A creative brief is an elaboration of the positioning statement and includes such items as

• A) key brand benefits.
• B) media vehicles and budget.
• C) detail instructions for the director of the commercial.
• D) detailed instructions for the print ads.
• E) key actors to be used in the commercial.

Examine the role of social norms, values, and institutions in shaping sexual behavior and attitudes.

Understand the impact of political and legal decisions on the status and rights of LGBT individuals.

Recognize the psychological and societal effects of sexualization and how it differs from sexuality.

Identify factors contributing to sexual violence and how it is related to societal structures of power and inequality.