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Adaptive Conjoint Analysis (ACA) Is a Method for Deriving the Utility

question 106

True/False

Adaptive conjoint analysis (ACA) is a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

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Definitions:

Many Fields

A term referring to a database table or data structure that contains a large number of columns or elements to store different pieces of information.

Across, Then Down

A printing or layout term referring to the direction content is organized or distributed on a page, starting from left to right, before moving to the next line.

Down, Then Across

A print or display order option where data fills down the page before moving to the next column.

Form Layout View

An interface in database applications that allows users to design and arrange the visual structure of forms.

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