One of the Four Types of Marketing Control Needed by Companies

question 91

Multiple Choice

One of the four types of marketing control needed by companies would be

• A) annual plan control.
• B) inter-departmental control.
• C) operational control.
• D) financial control.
• E) logistical control.

Understand the motives behind the globalization of media.

Comprehend the importance of media product dissemination and time-space compression in globalization.

Identify the dominant sources of on-demand music streaming and understand the digital divide in media access.

Recognize the methods and effects of internet censorship in countries like China.

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Definitions:

Timing

The selection of the most opportune moment to initiate or execute an action, which can greatly affect the success or failure of an endeavor.

Mineral Rights

The legal rights to explore for and produce the minerals underneath a piece of land.

Easement

A right granted to a person or entity to use the land of another for a specific purpose, such as access to another property.

Reservation

An arrangement to secure a place or service in advance, such as a hotel room or a seat on a flight.