You Have Been Asked to Participate in an Idea Generating

question 64

Multiple Choice

You have been asked to participate in an idea generating session. The moderator gives you the following directions: "List the attributes of the object in front of you (a cup) , now modify each attribute, by replacing each attribute with another." You are participating in what kind of creativity techniques.

• A) morphological analysis
• B) reverse assumption analysis
• C) attribute listing
• D) mind mapping
• E) forced relationships

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Definitions:

Competitive Rate

An interest rate, price, or charge that is favorable compared to those offered by competitors.

Residences

Places where individuals live or dwell for a period of time.

Flat Screen Television

A slim television with a flat display technology, such as LCD, LED, or plasma, as opposed to older, bulkier CRT screens.

Weighted-Average Number

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, giving some numbers more weight than others.