Licensing Is a Simple Way to Become Involved in International

question 52

Multiple Choice

Licensing is a simple way to become involved in international marketing. In licensing, the licensor issues a license to a foreign company to use a process, trademark, patent, or trade secret for a(n)

• A) exchange of information or propriety information.
• B) limited period of time.
• C) exchange for "their" process, trademark, patent, or secret.
• D) exchange for access to the market place.
• E) fee or royalty.

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Definitions:

Developmental Factor

Any influence, event, or condition that affects the growth and maturation of an individual, physically, mentally, or emotionally.

Personality Change

Alterations in an individual's characteristic patterns of thinking, feeling, and behaving over time.

Conscious Factor

Aspects of an individual’s psychological function that are within their immediate awareness and perception.

Unconscious Factor

Elements of thought and motivation that reside outside the conscious awareness but influence behavior and decisions.