What Is the Danger from a Firm, Such as McDonald's

question 137

Multiple Choice

What is the danger from a firm, such as McDonald's with their Ronald McDonald Houses, limiting their cause-related marketing to one particular cause?

• A) It may limit the consumers or other stakeholders who could transfer positive feelings from the cause to the firm.
• B) The cause may not reach enough consumers for the firm to realize a profit from the support.
• C) The cause may go out of business as a cure is found or the problem(s) is(are) eliminated.
• D) The cause may be subject to government regulations or investigations thereby embarrassing the firm.
• E) The firm must cover "many" bases because they sell to "many consumers."

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Definitions:

Accurate

Without inaccuracies or flaws; exact.

Repeating Decimal

A decimal fraction in which a sequence of digits repeats indefinitely.

Decimal Notation

A method of writing numbers that uses a decimal point to separate the whole number from fractions of a whole.

Percent Equivalent

The decimal or fractional representation of a percent, illustrating the proportion of a whole.