Disadvantages to Global Marketing Include Differences in Consumer Needs, Wants

question 112

Multiple Choice

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

• A) differences in marketing institutions.
• B) differences in product performance.
• C) differences in management's reaction to the marketplace.
• D) differences in currency.
• E) differences in language and consumer expectations.

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Definitions:

Piaget's Theory

A theory of cognitive development that describes how children's intellect grows through four stages as they learn to understand the world.

Representational Thinking

A cognitive process in which abstract concepts are understood by linking them to concrete experiences or symbols.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept developed during infancy.

Task Procedures

The specific set of steps or actions to be followed in order to complete a task or experiment.