In the United States, Tim Hortons Has Only Seen Around

question 56

Multiple Choice

In the United States, Tim Hortons has only seen around a 3-percent annual growth as it faces strong competition from Dunkin' Donuts. The company may need to market itself differently in the United States. The process of changing the communications programs used in the home market for each new local market is called

• A) straight extension.
• B) communication adaptation.
• C) product adaptation.
• D) regionalized approach.
• E) dual adaptation.

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Definitions:

Monoculture

The cultivation of a single crop in a given area, or a cultural lack of diversity due to the dominance of a single social or cultural group.

Homogeneity

The condition of everything being identical or of a single type.

Argentina

A country located in the southern half of South America, known for its diverse landscapes from the Andes mountains to the Pampas grassland, as well as its rich cultural heritage, including tango music and dance.

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.