Bartlett and Ghoshal Have Identified Three Organizational Strategies for International

question 116

Multiple Choice

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market; (2) a multinational strategy treats the world as a portfolio of national opportunities; and (3)

• A) a "regcal" strategy standardizes broad brand concepts but customizes for regional differences.
• B) a "glocal" strategy standardizes certain elements and localizes other elements.
• C) the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate's contribution in the marketing plan.
• D) a local strategy standardizes all of the local elements.
• E) assumes that there are no "local" or multinational differences in formulating the marketing mix.

Examine behavioral economics' explanations for common economic phenomena, including market dynamics and consumer behavior.

Understand the concept of the hedonic treadmill and its implications for economic well-being.

Evaluate the effectiveness of different motivational strategies from a behavioral economics perspective.

Analyze the influence of default options and nudges on economic behavior.

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Definitions:

Accrued Liabilities

Expenses that have been incurred but not yet paid, reflected on a company's balance sheet.