Amway Expanded from the U

question 117

Multiple Choice

Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?

• A) sprinkler approach
• B) born global strategy
• C) waterfall approach
• D) triad market strategy
• E) first mover strategy

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Definitions:

Priming

A psychological phenomenon where exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Entrepreneurial Behavior

Actions and attitudes that reflect an inclination towards innovation, risk-taking, and the creation of new value or business ventures.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Risk Assumption

The act of taking on the potential for loss or harm as part of a project, investment, or business, often in pursuit of a reward.