Global Marketers Know That Buyers Hold Distinct Attitudes and Beliefs

question 81

True/False

Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries. These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

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Definitions:

Systematic Thinking

A methodical approach to problem solving or decision making that is organized and logical.

Moral Consequences

The outcomes of actions that are evaluated based on their rightness or wrongness according to ethical principles.

Bounded Ethicality

The concept that cognitive biases and organizational contexts can limit individuals’ ability to make ethically optimal decisions.

Organization's Ethical Standards

Comprise the principles, values, and norms that guide the behavior and decisions within an organization and among its employees.