An Advantage of Global Marketing Is That It Can Lower

question 24

Multiple Choice

An advantage of global marketing is that it can lower marketing costs, has economies of scale in production and distribution, can produce consistency in brand image, has the ability to leverage good ideas quickly and efficiently, and

• A) is easier to adapt to foreign countries.
• B) allows for individual countries to add their specific needs to the message.
• C) is easier for corporations to evaluate the marketing message.
• D) allows for uniformity of marketing practices.
• E) allows for the same message to be used worldwide.

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Definitions:

Contra-Revenue Account

An account that is used to record reductions in gross revenue, such as sales returns, allowances, and discounts.

Allowance Method

An accounting technique used to account for bad debts by estimating uncollectible accounts at the end of each period.

Bad Debt Expense

An expense reported on the income statement, representing the amount of receivables that a company does not expect to collect due to customer default.

Current Assets

Resources owned by a company that are expected to be converted into cash, sold, or consumed within one year or within the operating cycle of the business, whichever is longer.