Which of the Following Is True of Building a Creative

question 116

Multiple Choice

Which of the following is true of building a creative marketing organization?

• A) Companies must watch trends and be ready to capitalize on them.
• B) It is enough if firms are customer-oriented.
• C) Firms should focus more on efficiency rather than innovation.
• D) Companies should attempt to minimize risks as much as possible.
• E) Firms should focus on protecting their existing markets and physical resources.

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Definitions:

Defense Mechanism

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses and to maintain one's self-schema.

Regression

A psychological defense mechanism where an individual reverts to an earlier stage of development in response to stress or conflict.

Reaction Formation

A psychological defense mechanism where an individual behaves in a manner opposite to their actual feelings or impulses often due to guilt or societal pressures.

Five-Factor Model

A model that outlines five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.