A Successful Cause-Marketing Program Can Produce a Number of Benefits

question 145

Essay

A successful cause-marketing program can produce a number of benefits for a firm. When Lenscrafters developed its Give the Gift of Sight program that provides free vision screening, eye exams, and glasses to more than 3 million needy people around the world, the cause marketing program would have resulted in a number of benefits. List some of these benefits.

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Definitions:

Mexican War

Controversial war with Mexico for control of California and New Mexico, 1846–1848; the Treaty of Guadalupe Hidalgo fixed the border at the Rio Grande and extended the United States to the Pacific coast, annexing more than a half-million square miles of Mexican territory.

Fifty-four Forty

A historical slogan from the U.S. presidential election of 1844, expressing the goal of expanding U.S. territorial claims in the Oregon Territory up to latitude 54°40′ north.

American Control

The exercise of power or authority by the United States over certain territories, policies, or international affairs, often highlighted during periods of expansion or during international conflicts.

Oregon

A state in the Pacific Northwest region of the United States, known for its diverse landscapes ranging from forests and mountains to farmlands and cities.