A Successful Cause-Marketing Program Can Produce a Number of Benefits

question 145

Essay

A successful cause-marketing program can produce a number of benefits for a firm. When Lenscrafters developed its Give the Gift of Sight program that provides free vision screening, eye exams, and glasses to more than 3 million needy people around the world, the cause marketing program would have resulted in a number of benefits. List some of these benefits.

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Definitions:

Slide Titles

The headings or titles used on slides in presentations to summarize or title the content of each slide.

Selling Online

The process of marketing and distributing products or services through the internet to consumers.

Customers Online

Individuals who purchase goods or services over the internet.

Increase Sales

An action or strategy aimed to sell more products or services, thereby generating higher revenue.