Unilever Has Several Leading Brands in Varying Categories

question 37

Multiple Choice

Unilever has several leading brands in varying categories. It believes that each major brand should be run by a ________ consisting of key representatives from the major functions affecting the brand's performance.

• A) market-management organization team
• B) product teams
• C) customer-management organization team
• D) market-centred organization team
• E) brand-asset management team

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Definitions:

Avoidance-avoidance Conflict

A psychological conflict that occurs when an individual is compelled to choose between two equally unattractive options or outcomes.

Approach-avoidance Conflict

A psychological conflict that occurs when a goal or situation has both positive and negative aspects, making the decision-making process challenging.

Approach-approach Conflict

A psychological conflict that occurs when a person has to choose between two attractive goals or outcomes.

Double approach-avoidance Conflict

A psychological conflict that occurs when a person faces a choice between two options, each having both appealing and negative aspects.