A Second Alternative Available to Firms with a Product-Management Organization

question 1

Multiple Choice

A second alternative available to firms with a product-management organization is to switch from product managers to

• A) brand managers.
• B) a flattening organization.
• C) hub-and-spoke system.
• D) co-brand leaders.
• E) product teams.

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Definitions:

Contingencies of Power

Factors that affect the ability of one party to influence another, including conditions of dependency, substitutability, and centrality.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Influence

The capacity or power of one party to affect the beliefs, behaviors, or development of others through direct or indirect means.

Non-substitutability

The characteristic of being unable to be replaced or substituted by an alternative without a loss of value or functionality.