The Actual Success of the Social Marketing Program Must Be

question 100

True/False

The actual success of the social marketing program must be evaluated in terms of the program objectives.

---

Definitions:

Null Hypothesis

A hypothesis that there is no significant difference or effect and serves as a default position until evidence suggests otherwise.

P-Value

The probability of observing results as extreme as those obtained during a statistical hypothesis test, assuming the null hypothesis is true.

Null Hypothesis

A statement used in hypothesis testing that indicates no effect or no difference, and it's the assumption that the experiment aims to test against.

Test Statistic

A numerical value calculated from a sample data set. It is used in statistical hypothesis testing to determine how extreme the observed data is compared to the null hypothesis.