What Is the Reason for Nike's Decision to Leave Its

question 138

Multiple Choice

What is the reason for Nike's decision to leave its famed swoosh logo off the yellow LIVESTRONG bracelets?

• A) It may lead some consumers to develop positive brand associations.
• B) It may send the message that Lance Armstrong only uses Nike products.
• C) It may create a sense of brand community.
• D) It may lead some consumers to view Nike's support for cancer research as self-serving and exploitative.
• E) It my dissuade consumers from purchasing the yellow bracelets.

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