Examlex
________ is a comprehensive systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.
Disposable Income
The total amount of money available for an individual or household to spend or save after taxes have been deducted.
Consumption
The use of goods and services by households, constituting one of the major components of GDP.
APC
Average Propensity to Consume, which is the fraction of income that is consumed rather than saved.
MPS
The marginal propensity to save refers to the portion of each additional dollar of income that is set aside for savings instead of being spent.
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