Flattening Is Reducing the Number of Organizational Levels to Get

question 98

True/False

Flattening is reducing the number of organizational levels to get closer to the customer.

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Definitions:

Value Proposition

A statement or promise that outlines how a product or service will add value, solve problems, or improve the situation for customers.

Capturing Value

The process by which companies retain a portion of the value provided to customers through pricing, service, or product features.

Marketing Mix

Refers to a set of actions or strategies utilized by a company to promote its brand or product in the market, commonly defined by the four Ps: Product, Price, Place, and Promotion.

B2B

Business-to-Business, a model wherein transactions or trade happens directly between two businesses rather than between a business and individual consumer.