Category Management Is When a Company Focuses on Product Categories

question 105

True/False

Category management is when a company focuses on product categories to manage its brands.

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Definitions:

Unique Product Attributes

Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.