Direct Mail Continues to Grow in Popularity

question 5

Essay

Direct mail continues to grow in popularity. Moosehead Breweries has recently developed a direct mail component to their communications strategy to further engage its customers. What makes this marketing communications tool so attractive to Moosehead, as well as other marketers?

---

Definitions:

Confidence

The feeling or belief that one can rely on someone or something; firm trust.

Distortion

A modification of the original shape or other characteristic of an object, image, sound, or waveform.

Eyewitness Memory

The recollection by individuals of events they have witnessed, especially significant to criminal investigations.

Laboratory Experiments

Controlled tests or investigations conducted in a specially equipped space where variables can be manipulated and measured to explore scientific theories.