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Procter & Gamble Have Made a Significant Shift to Category

question 52

Essay

Procter & Gamble have made a significant shift to category management. Define a category management product-management organization and explain why a company such as P&G prefers it.


Definitions:

Drug Tolerance

A physiological state where the effectiveness of a drug decreases as a result of its repeated use, necessitating higher doses to achieve the same effect.

Abusing Drug

The misuse or overuse of drugs, typically for nonmedical purposes, which often leads to addiction or harm.

Physical Dependence

A physiological state of adaptation to a substance, characterized by the emergence of withdrawal symptoms when the substance is not taken.

Withdrawal

The process of reducing or eliminating the use of a substance to which one has become dependent, often resulting in uncomfortable or harmful physical or psychological effects.

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