A Successful Cause-Marketing Program Can Produce a Number of Benefits

question 145

Essay

A successful cause-marketing program can produce a number of benefits for a firm. When Lenscrafters developed its Give the Gift of Sight program that provides free vision screening, eye exams, and glasses to more than 3 million needy people around the world, the cause marketing program would have resulted in a number of benefits. List some of these benefits.

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Definitions:

CE

An abbreviation for Common Era, a secular term used to denote years in the Gregorian calendar, equivalent to AD (Anno Domini).

Olmec

A pre-Columbian civilization known for its influence on Mesoamerican cultures and for its colossal head sculptures, ceremonial centers, and sophisticated art and architecture.

Carved

The process of using tools to shape or engrave materials such as stone, wood, or ivory into decorative objects or artworks.

Ax-shaped Forms

Artistic or sculptural forms that resemble the shape of an ax, commonly found in various cultures' artifacts.