Examlex
Porter defined ________ broadly to include research and development and other activities within the firm for developing new techniques, methods, and procedures.
Efficacy
The ability to produce a desired or intended result, often used in the context of the effectiveness of drugs, treatments, or methodologies.
Cognitive Dissonance
A mental struggle caused by holding conflicting beliefs and attitudes at the same time.
Leon Festinger
A social psychologist known for developing the theory of cognitive dissonance.
Theory
An organized collection of thoughts aimed at clarifying something, established on broad principles that are not derived from the phenomenon being clarified.
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