Which of the Following Statements Is True About RFM Analysis

question 40

Multiple Choice

Which of the following statements is true about RFM analysis?

• A) It ranks customers based on their purchasing power.
• B) It is a common type of noninteractive report.
• C) It uses unsorted data to produce an RFM score.
• D) It identifies groups of entities that have similar characteristics.

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Definitions:

Positive Emotions

Emotions that are experienced as pleasant or desirable, such as joy, gratitude, love, and happiness.

Polygraph

A polygraph, commonly known as a lie detector test, measures and records several physiological indices such as blood pressure, pulse, respiration, and skin conductivity while the subject is asked and answers a series of questions.

Innocent People

Individuals who are not guilty of a crime or wrongdoing for which they may be accused or suspected.

Display Rules

Cultural norms that dictate the appropriate expressions of emotions in various situations.