James March and Herbert Simon Use the Term ______ to Describe

question 10

Multiple Choice

James March and Herbert Simon use the term ______ to describe how decision makers simplify the process by screening out silly options and stop searching when they come upon a satisfactory alternative, even if it is not an exhaustive search.

• A) rational
• B) externalities
• C) satisficing
• D) spillover

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Definitions:

Travel Guides

Publications or online resources that provide information and tips to travelers about destinations, accommodations, attractions, and itineraries.

Direct Marketing

A form of advertising where companies communicate directly with the consumer through mail, email, texts, and other marketing materials without the use of intermediaries.

Personal Selling

A direct form of selling where salespersons use tailored communication to persuade potential buyers to purchase products or services.

Interactive Communication

A form of communication where there is active participation and exchange between all parties involved, allowing for immediate feedback and adaptation of message.