During the Early Part of the Twentieth Century There Was

question 35

Multiple Choice

During the early part of the twentieth century there was widespread interest in how to reduce the cost of sales. Many believed that this could be done by:

• A) Selling through mass distribution of goods and services.
• B) Hiring lower-cost salespeople.
• C) Increasing the territory of each salesperson.
• D) Increasing the efficiency of the factory production process.
• E) Developing advertising to increase demand for the product.

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Definitions:

Time

The indefinite continued progress of existence and events in the past, present, and future regarded as a whole; a dimension in which events occur in sequence.

Humanistic Approach

A psychological perspective that emphasizes individual potential and stresses the importance of growth and self-actualization.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow; it posits that human needs are arranged in a hierarchy, with physiological needs at the base, ascending to safety, love and belonging, esteem, and self-actualization needs.

Conditional Positive Regard

An attitude of acceptance and love from others that is contingent upon behaving in a way that is approved by them, as opposed to unconditional positive regard.