The Mental-States, or Formula Approach, to Personal Selling Assumes That

question 87

Multiple Choice

The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order:

• A) Interest, attention, desire, action.
• B) Attention, desire, interest, action.
• C) Curiosity, interest, conviction, purchase.
• D) Attention, interest, desire, action.
• E) Listening, considering, aspiring, deciding.

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Definitions:

Antigens

Substances or molecules that are recognized by the immune system and can evoke an immune response.

Thymus

A gland located behind the sternum and between the lungs that is involved in the development of the body's immune system, particularly in maturing T lymphocytes.

Pre-T Cells

Immature T cells that are in the process of developing into functional T cells, located in the thymus gland.

Functional Immune Cells

Cells of the immune system that are active in defending the body against pathogens and foreign substances.