Consumers Who Are Likely to Be Early Adopters of an Innovation

question 81

True/False

Consumers who are likely to be early adopters of an innovation often rely on the salesperson as a secondary source of information.

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Definitions:

Internal Rate of Return

The discount rate at which the net present value of all cash flows (both positive and negative) from a project or investment equals zero.

Rate of Return

A measure of the profitability and efficiency of an investment, expressed as a percentage of the original investment.

Initial Investment

The funds allocated to start a business or a project, representing the beginning financial input.

Net Present Value

The calculation of the present value of the sum of the present values of all cash inflows and outflows expected from an investment, using a specific discount rate to value future cash flows.