As the Evolution of Personal Selling Continues, Which of the Following

question 10

Multiple Choice

As the evolution of personal selling continues, which of the following is not a predicted sales force response to an expected change?

• A) More emphasis will be placed on developing and maintaining trust-based long-term customer relationships.
• B) Greater emphasis will be placed on team selling.
• C) There will be an increase in the use of technology (e.g., laptop computers, electronic mail, fax machines).
• D) More sales dollars will be spent on advertising.
• E) There will be an increase in the globalization of sales efforts.

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Definitions:

Budget Line

A graphical representation showing all possible combinations of two goods that can be purchased with a given budget at set prices.

Indifference Curve

A graph representing different bundles of goods among which a consumer is indifferent, showing preferences for various combinations of two products.

Total Utility

Total utility is the total satisfaction or benefit that a consumer derives from consuming a specific quantity of a good or service.

Indifference Curves

A graphical representation that shows a combination of two goods or services that gives a consumer equal satisfaction and utility.