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Which of the Following Is Not One of the Four

question 17

Multiple Choice

Which of the following is not one of the four basic approaches to personal selling that were identified three decades ago?


Definitions:

Psychodynamic View

A psychological perspective that focuses on unconscious processes and childhood experiences in shaping behavior and personality.

Primary Gain

In psychoanalytic theory, the direct internal benefits derived from manifesting a psychological symptom, such as relief from anxiety or conflict.

Cognitive-Behavioral

Relating to a therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic procedure.

Psychodynamic

A psychological perspective that emphasizes unconscious psychological processes (for example, wishes and fears of which we're not fully aware) and contends that childhood experiences are crucial in shaping adult personality.

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