Stimulus-Response Selling Is Most Effective in Situations Involving Important Purchase

question 63

True/False

Stimulus-response selling is most effective in situations involving important purchase decisions and when time is not critical.

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Definitions:

B.F. Skinner

An American psychologist and behaviorist who developed the theory of operant conditioning, regarding how behavioral responses can be reinforced by rewards or discouraged by punishments.

Stimulus Situation

An event or environment that evokes a response from an organism or individual.

Psychosexual Conflicts

A term from Freudian psychology referring to tensions and unresolved feelings that arise from different stages of sexual development.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.