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Susan is a new sales rep who does not yet possess a great deal of product knowledge. She is often asked questions to which she does not know the answer. By being up front with her customers about not knowing the answers, Susan builds trust because she is perceived as:
Saving
The portion of income not spent on current expenditures or consumables, often put aside for future use or investments.
Opportunity Cost
The penalty of bypassing the alternative that ranks second in preference while making a choice.
Investment
The process of distributing funds with the aim of earning returns or profits.
Aggregate Expenditure Line
A graphical representation that shows the total amount of spending in an economy (consumption, investment, government spending, and net exports) at various levels of income.
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