In Order to Better Understand Their Own Product's Position in the Market

question 93

Multiple Choice

In order to better understand their own product's position in the market place, salespeople need:

• A) To be customer oriented.
• B) A high degree of competitor knowledge.
• C) To be candid.
• D) A high degree of customer knowledge.
• E) Both a and c are correct.

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Definitions:

Market Share

The proportion of an industry's sales that a specific company secures.

High-Growth Market

Markets characterized by rapid expansion and increased demand, offering significant opportunities for businesses.

Strategy Requires Leaders

The necessity for individuals who can devise, communicate, and implement plans to achieve organizational goals.

Essential Features

Fundamental characteristics or qualities that are necessary for something to function or be recognized as it is.