Purchase Decisions Tend to Be More Complex in Business Markets

question 93

Multiple Choice

Purchase decisions tend to be more complex in business markets than consumer markets. Accordingly, in business markets you are more likely to find (relative to consumer markets) :

• A) A larger number of customers
• B) More people influencing the buying decision
• C) Fewer people influencing the buying decision
• D) Buyers who are more intelligent
• E) More products

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Definitions:

Global Sea Level

The average height of the Earth's ocean surface, used as a standard in measuring sea level rise or fall globally.

Ice Volume

The total amount of ice contained within glaciers, ice caps, and ice sheets, often measured to monitor the effects of climate change.

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West Antarctica

A region of Antarctica that lies west of the Transantarctic Mountains and is largely covered by the West Antarctic Ice Sheet.