One Way to Influence a Buyer Utilizing the Multi-Attribute Model

question 105

Short Answer

One way to influence a buyer utilizing the multi-attribute model for purchase decision making, is to call attention to __________________ attributes. These are attributes that may have a greater influence on the overall solution than the buyer previously thought.

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Definitions:

Positive

Refers to a condition or state that is constructive, optimistic, or characterized by a beneficial outcome.

Unrelated

Not connected or relevant to something.

Prevalence

The percentage of people identified with a disease or condition at a given moment.

Incidence

a measure used in epidemiology to refer to the rate at which new cases of a disease or condition occur in a population over a specified period of time.