Why Is It Important for Most Salespeople to Spend at Least

question 41

Multiple Choice

Why is it important for most salespeople to spend at least some time prospecting?

• A) Because finding new customers is easier than keeping existing customers.
• B) Because it is likely that they will lose some of their existing customers over time.
• C) Because the existing customer base may not be sufficient to generate desired future revenues.
• D) All the above are correct.
• E) Both b and c are correct.

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Definitions:

Word-of-Mouth

The process by which people share information and opinions about products, services, or experiences, influencing the attitudes and behaviors of others.

Product Life Cycle

The stages that a product goes through from introduction to the market, growth in sales, maturity, and eventual decline.

Marketer

A professional involved in identifying market opportunities, developing strategies, and creating and implementing marketing plans to promote products or services.

Experience Curve

The concept that costs decline and efficiency improves as a company gains more experience in production and operations over time.